so you’re asking yourself …
Why Cold Brew?
Cold Brew’s Taking Over!
|Cold Brew||Iced Coffee|
|% of foodservice menus featuring||1.6%||13.6%|
|1 year menu growth rate||44%||7%|
|4 year menu growth rate||662%||22%|
|Menu growth rate since 2005||3623%||33%|
The time to add JAVA HOUSE® Authentic Cold Brew Coffee to your menu is now!
Traditionally, coffee grounds are brewed in hot water, which oxidizes them more quickly and causes the resulting coffee to be aromatic but very bitter. In the cold brew process, grounds are slowly steeped for 12 hours in cold water, delivering coffee that is smoother, naturally sweeter and less acidic than hot-brewed coffee.
Tried and True Cold Brew
Sometimes it’s easy to forget that cold brew has been around for a long time. Although the origin story of the cold brewing process varies, it’s been around for at least 400 years. Modern consumers are catching on to the benefits of cold brewing, and this is one trend that’s here to stay.
JAVA HOUSE® Authentic Cold Brew Coffee grounds never feel the burn of scalding hot water, which means our coffee is less bitter than hot-brewed coffee. The final smooth, rich taste of our Pure Concentrate and ready to drink coffees can be enjoyed hot or cold and lend a rich, robust flavor to recipes that call for coffee flavor.